C+M

Case Study: Washington Capitals Convention

09/09/2011

The Walter E. Washington Convention Center has been a proud host to our nation’s capital favorite hockey team, the Washington Capitals and their second and third annual Convention. The Capital Convention has been a tremendous success attracting a consecutive sold-out crowd of more than 5,000 to a day-long interactive and informational celebration of the Capitals, featuring the entire roster of current players and a number of prominent alumni.

The day–long celebration includes player autographs and photos with fans and array of interactive activities, panel sessions, and hockey vendor exhibit booths. Panel discussions have featured Capitals front office personnel, focusing on the behind-the-scenes, day-to-day responsibilities of operating a professional hockey club. Additionally, current and former Capitals players have participated in open fan session discussions that provide a glimpse of a professional athlete’s life and what they experience during the season.